Search Engines Have No Vision - SEO for 2.0 sites.
Monitor Madness - Going Nuts in a Nut Shell

Search Engines Have No Vision - Play TAG, Your IT - Create Tags for better SEO from 2.0 sites

TAGS can be confusing when it comes to 2.0 social networking sites. 

Tag-your-it Most 2.0 sites allow tags for images (such as Flickr, Crafthaus, and marketing sites like Etsy and Custommade.com).  Some are less accommodating (see The Facebook Exception below). 

 

 

Do your own test. Go to your favorite site, use the search box, and type in words that describe your work. If YOUR images don't come back as results, no one else can find your images either. 

Tag

Some 2.0 sites allow only a fixed number of possible tags.

Custommade.com
, for example, allows five tags per category.

Etsy allows 14 tags total.

Flickr and Crafthaus seem to allow a huge number, but I recommend that you prioritize your tags by using the most important tags first. Then keep going with variations and options.

SEOtagsimages What should be your priority tags?  Begin by thinking about how people are likely to search for work like yours.  What are the most important words your friends would use to describe your work? This may likely be redundant to your title and description, but that is good!  In the logic of search engines, redundant words add to their credibility.

HEB1.72gr For example, both the title of the work and my name are in every text box available

 Yes,  in the title text box, again in any description text box, and yet again in any tags text box -- for each and every image.  For every image use your most important words. For your work it may be a business name, medium or subject that is your "signature."

Lind Flower Pin by Harriete Estel Berman uses post consumer recycled tin cans from chocolate.
Tags for this Flower pin look like this (box below):  Seo.tagkeywords copy

 Pretend you are a gallery owner looking for a particular kind of work.  Go to any of these 2.0 sites and pose some queries to look for YOUR work. What comes back in the results? Can you find your own work?

Try several variations or combinations of words.

Lind Flower Brooch by Harriete Estel Berman in peach, tan, and soft pastel chocolate motif. Strategy is everything for tags. Consider mixing up your tags, "tin" on some images, and "tins" on others, Harriete and Harriet, green, eco, recycled, ec0-friendly, post consumer.  People don't know exactly what to look for, so give them as many paths to find your images as possible.

The Facebook Exception
Facebook unfortunately uses the phrase "tag this photo" but tagging images on Facebook is simply identifying your friends on Facebook photos. It is not about SEO for you images. Therefore, we are not talking about Facebook in this discussion of images.

Harriete

Next week?
Coverage of CraftFORWARD on ASK Harriete.

CraftforwardBANNER

P.S. The top image titled, "Tag Your It" was found at SodaHead

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