Your Website HOME page is Like The Front Door of Your House
Finding The Orange Lifeboat - Will Your Images Be Lost at Sea? by Brigitte Martin

Titles RULE - Title EVERY ONE of Your Website Pages Differently

Every page of your web site should have a DIFFERENT title. This is called the "title tag" and looks like this <title> in the HTML of your web site. On a template site, it may be a line you need to fill out.

The title of every page is basic SEO (Search Engine Optimization) and very important to the success of your web site.

TitlesRULE

Title tags are also the easiest SEO feature
to understand and do effectively. No one knows your web site, your work and your audience better than you do!

Unfortunately, all the time I see web sites for artists and makers where the title for every page says exactly the same thing...the person's name. I used my name in the example below to protect the innocent (or guilty):

<title>Harriete Estel Berman</title>

<title>Harriete Estel Berman</title>

<title>Harriete Estel Berman</title>

<title>Welcome</title> (another bad example)

Titles that are the same make it look like every page of your web site is the same which isn't true. Right? Search engines think every page is exactly the same.  That's right! Every page looks exactly the same because the titles is the same. Welcome is no better. It says nothing about your site. 

Sometimes it isn't even the whole name or identity of the artist. Here is a super bad example especially since my last name is so common.

<title>Berman Jewelry</title>

<title>Berman Jewelry</title>

<title>Berman Jewelry</title>

On a practical level this means if a person bookmarks a page of my web site (because they want to come back) every page says the same thing....they can't tell which page has earrings or rings, paintings or prints, sculpture or jewelry.

What is worse?
Search engines currently use titles for finding your web site pages. If you don't title the pages on your website with accurate and useful information the chances of people or search engines finding you work is less likely.

Jill Whalen says: Title tags are also what appear in the click-able link on the search engine results page (SERP), changing them may result in more click throughs.

APPLY THIS INFORMATION:

If you are using a template site, change the title of every page. If you are using a web site editing software look at the very top of the HTML code for the <title> tag.

Here are some guidelines for the <title> of your web site.

  • A UNIQUE TITLE for each page of your site.
  • The first 59-60 characters will show in search results including spaces. (Updated March 2014.) You can add extra words if you want, but make sure the most important words are in the beginning of the title. Jill Whalen says,"I'm a firm believer in longer titles, rather than exact matches with just one keyword phrase. Title tags are given so much weight, in my opinion, that it's critical to have 2 or 3 keyword phrases contained within them, not just one."
  • DO NOT repeat words. (Example: TIN, TIN CANS)
  • Consider geographic location IF this is important to your business.
  • Think like a person, not a search engine. (HINT:Search engines don't think.)
    Optimize your page for people with interesting and informative phrases. So if the page of your web site is about gold rings if might be better to use the terms "gold rings" in the title instead of the name of the series.
    EXAMPLE:  <title>Gold Rings by Harriete Estel Berman</title> instead of <title>Orbit Series by Harriete Estel Berman</title>
  • Your company name, or artist name is important to build name recognition, but irrelevant if people don't know it.  A compromise would be including your name after important keyword phrases that would be used to look for your art or craft.

I am spending the entire day checking (or rewriting) the titles for every page on my web site. As I learn more about SEO I try to improve my web site, one feature at a time.

P.S. Read more about title tags from Jill Whalen's article All About Title Tages by Jill Whalen. Her information is helpful and easy to understand.

TitlesRULEWORDLE

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Your Website HOME page is Like The Front Door of Your House

Find the entire series of Search Engine Optimization for Artists and Craftspeople

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