I found an article that I should have read before startingmy project. It is a great guide for anyone considering their own KICKstarter.
Hansen says: "If you’re looking for kickstarter advice, ... this article should answer any questions you might have about how to run an effective campaign."
Hansen says he has helped projects "...featured all over the web, from Wired to CNN, spurred along by social media engines like Twitter and Facebook and an army of fans. Two projects are in the Kickstarter top 20, one is in the top 5 (most donated), and one recently earned an 2010 Kickstarter award."He tells it like it is and I believe he is right. This article reveals that a great story is paramount, along with advocates & evangelists who will promote your project with an unceasing, unrelenting regularity to everyone you know with every possible vehicle asking for help through Facebook, Twitter, press releases, blogs, magazines, television, i.e. everything.
A KICKstarter campaign requires a HUGE INVESTMENT OF TIME, and a lot of great writing with AGGRESSIVE MARKETING. It helps a lot if your project is aligned with the KICKstarter audience (mostly young adults) who spend a lot of time online (such as gamers or zine fans).
Your audience should be confortable with social media. Arriving on KICKstarter for the first time in shock -- like my father, is not helpful.
It is very helpful, if you project is selling a product at retail for the cost of a contribution to Kickstarter.
It is very beneficial to have a project that appeals to the Kickstarter audience....generally young adults 20 and older.
I jumped into Kickstarter with a noble goal and naive optimism. Noble goals alone don't go very far on KICKstarter.