In recent years, superior display and merchandizing have become synonymous with good product design. Think about Apple Computer - sleek products, youth oriented advertising, and Apple stores sparkling and brilliant white.
Displays and merchandizing that literally "attract" the consumer are readily apparent all around us. Yet, the conventional white tent of craft shows seems stuck in time and is getting left behind by contemporary merchandising.
To put this into dollars and cents, a poor craft show display costs money, and very likely much more than you thought. If potential customers walk past your booth, that is lost revenue opportunity.
If you want to be successful in the future of craft, then improved display and merchandising are essential. Our target customers (and all consumers) are accustomed to stores with remarkable displays and sophisticated merchandising. I don't think it is going too far to say that great store displays "seduce" the consumer.
Aspirational marketing means evoking the consumer's aspirations to perceive what they desire. Play into the consumer's desire to be that beautiful, that powerful, or having that much fun.
- Polo Ralph Lauren sending the subtle message of old money,
- Victoria Secret's Pink campaign (cute, colorful, sexy and seductive),
- MAC make up to look amazing.
I know that creating an amazing display can be a challenge. We aren't display professionals, but this needs a solution.
So I set an assignment for myself. Could I go to the mall and in one hour find display ideas that could be low cost for a craft booth display?
2nd assignment Could I look at window designs and on line displays for remarkable craft booth ideas?
Wait till you see what I found!!!!!!!!!!
Absolutely! Stay tuned for booth ideas that could be remarkable.Harriete