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Avoid URL Mistakes I Have MADE

Today's post is about URL as part of our holiday series on improving your website SEO (Search Engine Optimization.)


Howdoor72What is a URL?  URL is the address to a specific Web site or a page on the Internet. It is just like the address for your house. The URL tells the Internet how to visit your website.

 

 

 

 

Using my website as an example:

Hbwebsitehome
The URL for my web site is
  http://www.harriete-estel-berman.info

Each page has it's own URL.
Below is my main Jewelry page...with the URL:
http://www.harriete-estel-berman.info/jewelry/Jewel.html
HarrieteJewelry


Now you know what a URL is.

Google says: "A site's URL structure should be as simple as possible. Consider organizing your content so that URLs are constructed logically and in a manner that is most intelligible to humans (when possible, readable words rather than long ID numbers).

Below is a page from my website with art jewelry bracelets that have numbers for the URL. This is NOT good SEO by current standards. Learn from my mistakes. Improve for the future.
HarrieteJewelrypage2


If you CLICK ON ANY IMAGE a page opens up (as  shown in the photo below.)
 
Harrietejewelrypage2wasabiPeas

Look at the URL(below). It is a series of numbers:  4-10-07. 

http://www.harriete-estel-berman.info/jewelry/imagesNEW/4-10-07.html
This is exactly what Google says NOT to do.


HarrieteBraceletWasabiPea


I should have given it a URL like wasabipeas.
Even better it should have been wasabi-peas-bracelet.
http://www.harriete-estel-berman.info/jewelry/imagesNEW/wasabi-peas-bracelet.html

My web site has a lot of jewelry pages that are numbers rather than words from years ago when I didn't know any better, but what astounds me is that I still see web sites with numbers for a URL. 

DO NOT USE LISTS OF NUMBERS for the URL of pages on your website. Google doesn't like it.

Below are BEST PRACTICES FOR URL on your website.

  • Consider using HYPHEN punctuation in your URL.
    The URL http://www.example-website.com/wasabi-peas-bracelet.html is much more useful  than http://www.example.com/greendress.html.
  • Use hyphens (-) instead of underscores (_) in your URLs. Underscorces are hard to see and cause mistakes. 
  • Use only lowercase letters. Using only lowercase helps avoid mistakes.
  • Use four to five keywords relevant to your site and the specific page. http://www.example-website.com/wasabi-peas-art-jewelry-bracelet.html

While 10 years ago short URL were recommended this is no longer the case. Most people are cutting and pasting URLs. The benefit from better SEO with a descriptive URL outweighs the benefit from a short URL.

Below are Google videos about URL related to search on your web site.

Underscores vs. dashes in URLs 

Is it better to have keywords in the URL path or filename?

This is answered in the next video "Does the position of Keywords in the URL affect ranking?"

Does the number of sub directories in a URL affect its ranking? 

This next video offers an answer:

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