Today is a special treat. The Professional Development Seminar Committee including Andy Cooperman, Brigitte Martin and myself, Harriete Estel Berman will offer insight into our upcoming program titled:
"Cash Cow, Sacred Cow, Purple Cow".
Jay Whaley Metalsmith Benchtalk will be our host and ask the difficult questions.
Why did we target the PDS program on such an unusual topic? First I was inspired by the Seth Godin lecture "How to get your ideas to spread" and Joseph Pine lecture What consumers want. Please watch this presentations....to catch up.
The issue for everyone reading this blog is that we can not continue doing the same thing from the past 20+ years and expect different results. The internet, telephone technology, tablet devices, and distribution has changed everything including the marketing art and craft. As Seth Godin says, Your work needs to be remarkable....that is "worth making a remark about".
There are lots of ways to
go about making
Find out how as we dip into this fabulous topic.