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Cash Cow, Sacred Cow, Purple Cow - Intro

Purple cow in your faceEach Monday for the next five weeks the original PowerPoint presentations with recorded audio from the 2013 SNAG Professional Development Seminar will be posted on line. The program organized by Andy Cooperman, Brigitte Martin and myself, Harriete Estel Berman, was a great success with insightful and provocative observations.

Here is what Rebecca Rose had  say about the Professional Development Seminar:
"The conference segment that I heard the most pre-game talk and anticipation from attendees was for "Purple Cow, Sacred Cow, Cash Cow.  I imagine from the stage it may have looked like people were playing with their cell phones, but really it was a sea of people sitting to the left, right, and in front of me that were fervently typing notes into their iPhone's "Notes" app. It was easy to notice because I was doing the same."

"The true testimonial was the line of people I saw waiting for their turn at the mic to ask questions. Questions about SEO and responsive design for websites, how and where to find affordable emerging models for photos shoots, I realized, wow, not only were they paying attention, but they want to learn more. And for good reason, because the information presented is the type of info that gives us a running start ahead of the pack. Especially in terms of learning about magazine editors and how to pass through gatekeepers to get your work noticed. Great topics, great presenters, and great real-world info." Rebecca Rose

There will be five presentations with ideas for how everyone can reach new markets for their work. Topics covered will include "Pop-up shops", using video & photography, the "experience economy", optimizing for cell phones and mobile platforms, and reaching fashion editors with images of your work.

The goal when organizing this PDS was to tap into the Toronto scene seeking out innovators in jewelry, design, and the web. We were aiming to find the unique talent that Toronto had to offer with “purple cows” who consistently create truly unique experiences for their customers. We did! Stay tuned each Monday.


White Tents or Remarkable Purple Cows