Is Your Studio Interesting?
I never make any money, how do you stay motivated year after year?

How do I promote my work in a slow economy?


I was wondering if you had any ideas about how to get increased visibility and possibly retail purchases with the current economy.  I am exploring ALL of my options.

Dear Exploring ALL your options,
There are many Internet sites that offer visibility of your work for both the arts and crafts community and could expose your work to new audiences.

During these slow times, I am investing in "Research and Development" with my work and online networking. Recently, I heard an interview with Charlie Rose discussing the approach of the famous CEO of Intel,  Andy Grove. His approach during slowdowns in the economy is Research and Development and investing in his company preparing for the upturn in the economy. While his business background does not apply to the arts directly, his attitude is one we can embrace.

A slow down in the economy is not the time to take a vacation or lay around getting extra rest.  We need to experiment in the studio, develop new ideas and designs. Invest your time in an amazing one-of-a-kind or limited production item that you may not have had time to create when you were swamped with orders.

I have been posting multiple images of older work on 2.0 network sites just to show my work to aFlowerWht 72 larger audience that may not have seen it before or may not be familiar with my work. I consider all of the Internet options like Facebook, Flickr, Crafthaus, and Etsy as opportunities for exposure for the future.

Now is the time to work on finding new visibility. Enter a few shows or submit your amazing new pieces to a book or magazine. Try networking on Flickr, Facebook, Crafthaus, or start your own blog.  All of these actions can be done for free. Post images on these sites. Let people know about all the great work you've made in the past that they may have never seen. I have met people by networking online that I have never met at a conference. One more important reason to participate on these sites is that they will link to your website. 

Do you have a website? I think a website is an absolute requirement for artists these days. It establishes your credibility and helps people find you or find out more about your work. You could have just one or two pages with information and links to other sites, but a professional website is a must.  Note, I said, "professional." The website should match your personal aesthetic and style.  A D.I.Y. website or a template will look like a cookie-cutter impression. Invest in a modest but unique website style that can develop in the future with additional pages and more information.

Personally, I am working on posting more information on my website, such as my video and my slide lectures (as PowerPoint presentations). SlideShare is a new site where you can post PowerPoint lectures for free. What a great way to introduce your work to new people.

Pds_logoletterhead The Professional Development Seminar on May 20, 2009 at the next SNAG Conference in Philadelphia, Pennsylvania will have an amazing program about websites and 2.0 for the first two hours. The second half of the program is about the future of galleries in the 21st century. Don't miss this valuable information. It only costs $10 if you pre-register. 

Hope this information is helpful and inspiring. Do you have ideas that you would like to add?
Share them with others as a comment -- or email me directly or find me on Facebook.

Harriete Estel Berman

This post was updated on December 20, 2021