Blogging about the recent ACC Conference is definitely going to take "HOURS OF Fun and Challenge."
In the meantime, be sure to see Rob Walker's article in the Sunday New York Times Magazine (October 18, 2009) about Pandora Internet Radio. While Pandora is not craft, don't dismiss this as irrelevant.
Part of the article talks about the algorithm used to generate music selections that the listener may like. At the Conference, this topic came up.
If you use either Amazon or Netflix, you know that both of these sites say something like:
"If you like _______(fill in the blank with a book, movie, or consumer item), then you might like this."
Generating this type of suggestion on 2.0 sites selling art, and/or craft like Etsy or The Artful Home has been impossible (at least so far). This is JUST WHAT WE NEED for clients and prospective buyers to search for art/craft more effectively, taking advantage of the Web's "long tail". The first art and craft site that can offer this type of search will become the new market leader. How long will it take for this to be possible?
In my opinion, one of the ingredients for success will be more consistent and effective tagging. I will write more about tagging and SEO search in future posts after finishing the Conference review.
In the meantime, I highly recommend reading the book The LONG TAIL: Why the Future of Business is Selling Less of More for fully understanding the potential of the Internet to market your art or craft.
Information for ACC Conference attendees is posted on http://Murketing.com. Find the links Rob Walker is providing for ACC Conference people and the people "listening in" to this blog.
This post is written from my Flickr site (as an experiment). Hope it looks O.K. If not I will fix it soon.
This post was updated on January 3, 2022.