After almost six weeks of posts about Pricing Your Work, there is still an important issue to discuss. The VALUE of your work is not determined solely by the price of your work, or by the work that sells the best. In other words, do not confuse your best-selling item with your best work.
Your best-selling item may be because of a modest price, appeal to a large market, great color combination, current fashion trend, or numerous other reasons irrelevant to artistic depth or quality.
Price, in my mind, is NOT a demarcation of value. As an artist and maker, developing a distinctive personal voice, signature style, or repertoire of technical skills is so much more important.
Your best-selling item rarely leads to better work. It only places the pressures of the marketplace foremost in your thoughts. With the Internet, there is a huge rush to sell everything we make. The numerous online markets drive everything to have a retail price attached. This could be a big mistake.
One of the readers of ASK Harriete recently commented how she used to keep her work in the studio and study it for a while. She found it helpful to live with her paintings in her studio to help her appraise the artistic value of the work. With time she could appraise its value more effectively.
Sari Grove said, "I had the luxury of hanging my works all around & I could look at them for a long time before I had to price them...The looking increased my sense of perceived self-worth so when I had to price I was very confident asking for a thousand dollars, even right at the beginning of my professional career."
To really hit home, let me say that just because no one buys your work doesn't mean it isn't any good. The history of art and craft media demonstrates hundreds of times over and over that work with no market when first created, is now highly valued. This has happened in all mediums.
In recent years, there seems to be a frenzy of making lower-priced work, cheap and fast, anything that will sell in this terrible economy. Yet I still believe that it is better to invest in quality, careful design, and thoughtful consideration.
Is it possible that your work may have greater value as a gift? How do you feel if you make something for a friend or relative and give your work away? Are you ever able to make exactly what you want with no compromise? Can you ever take your time to do the best job without the clock ticking? Why is it bad to have one job to generate income (or even a couple of jobs to earn our living), and then take time for our creative efforts, free of the demands of cheaper is better?
Can creme rise to the top, or is everything just bland in this "sell it now" homogenized environment? I'm even wondering if there is any value in making work when it does not reflect the best we can be, do or make? What do you think?
P.S. Have you watched "Not Just Another Pricing Lecture" from the SNAG Professional Development Seminar.
This post was updated on January 18, 2022, to provide current links.