You can approach your art career as "ready for action" or as a wishful thinker. Being prepared enables you to take advantage of every opportunity. Last Tuesday's post offered a couple of examples of how being prepared with quality photographic images can mean extra visibility in lectures, online or print publications.
So what image sizes and formats should be "ready to go?"
In my experience of thirty years, standards come and go, but for the last few years, the following is my standard for being prepared with my photographic images:
Let's go into more detail on each.
Your full-size Tiff is your master image. It should be 300 dpi (dots per inch) and 15-32MB file size. This master image is your largest, highest resolution image ready for print media.
I rarely keep the full-size TIFF on my computer. It takes up too much room. So most of my TIFF images are stored on CDs or external drives.
If you need to create a specially sized image for uploading to an online application, start with your original TIFF and convert it to the required size and format.
JPG's are compressed images. The fact that JPGs are compressed (reduced file size) means that you can email and store large images. The downside is that the compressed image is reduced in resolution quality. Every time you edit a JPG, you lose some of the original information, reducing the quality of the image.
Use your master TIFF images to create new JPGs. I usually keep one large JPG in my computer ready at a moment's notice for an opportunity. (This large JPG may be 2 - 5 MB.)
For the past two years, I've made all my social networking images for the Internet 72dpi resolution and 1000 pixels (for the largest dimension.)
If I get a request for an image, I am ready to email an image in about five minutes. Being prepared in advance is all part of the big picture.
emiko oye and I worked together to create this smashing image (above.) Planning six months ahead for publicity is not too soon.
Sometimes planning ahead can get you and your work into great opportunities.
Are you ready for action and prepared for every opportunity?
If you need extra guidance with your images, use the Professional Guidelines topics:
This post was updated on January 22, 2022.