Craft Forward Symposium - "Crafting the Politics of Identity" with Nancy Hernandez
Craft Forward Symposium 2011 - Mass Craft, Free Market or Inverted Market

Craft Forward Symposium - Digital Craft presented in hyper mode, but Lost Opportunity

Digital Craft was the fourth session of Craft Forward. This should have been a great topic.  I was looking forward to these presentations but regrettably found disappointment.

The Digital Craft speakers were:

Cat Mazza Knit Pro
Cat Mazza 
- "Crafting the Grid" and


Sheila Kennedy - "Going Soft: Hybrid Ecology, Mobility, and the Emergent Public Realm"

I have been debating with myself (i.e. somewhat tortured) about what to write regarding this session, hence my delayed post.  Should I skip the topic, say nothing bad, or hope no one notices? If this is your preference....please stop reading NOW!

Kennedy read map mat

Summary of Digital Craft/Session 4
If you want to hear why it was a misstep for both the speakers and the Craft Forward Symposium organizers, ...then continue reading.  Perhaps there is something to learn, interpret or consider from the issues presented.

SpeedyAlkaseltzerThe first problem with this last session of Saturday afternoon was that the speakers spoke faster and faster as the afternoon progressed. This made it harder for our saturated brains to absorb the information. Perhaps this "Speedy Alka-Seltzer" approach was an effort to energize the audience . . . but it was a complete disconnect between the speakers and the audience.

         Solar Soft House with solar collecting
          curtain by Sheila Kennedy

The next problem was the choice of speakers. So much is happening in this digital revolution and how digital media affects the world of craft and making, but the selected speakers seemed weak at best in relating the topic to the audience.  For example, Sheila Kennedy provided an outline at the beginning of her lecture and then never referred to it again.

I've reviewed my extensive notes carefully for both speakers and links are provided (at the bottom of this post) to some of the projects they mentioned.   

While both speakers use digital media  (i.e. computers) to some extent in their work....their lectures addressed the use of digital craft superficially and really did not address the future of Digital Craft or any particular revelations to the audience. If I sound harsh, stop reading.  I think that I am being kind. I feel abused when a symposium and speakers of this caliber waste my time with rah, rah, rah, community knitting projects of corporate logos, or theoretical proposals for manufactured solar applications when the topic is Digital Craft.


What did I learn?

Soft house by KVA
The Soft House by KVA Matx
in Germany

NEVER START YOUR LECTURE with a comment such as "I don't know why I was invited to speak at (insert name of the symposium here)."  This totally destroys any presumed credibility that the audience may have afforded the speaker.  If you are ever invited to speak but wonder how you fit within the context of a program, think "wild card" or if you prefer, "wildflower." Think about walking through a forest or an ungroomed path and finding a flower all by itself, a treasured unexpected discovery. Your lecture can be just that, an unexpected yet treasured alternate perspective. Enjoy the moment and share it with your audience.

BentClocksqueezeAnother important speaker lesson: Do not try to squeeze a 45-minute lecture into 30 minutes.  You are not in a race.  Your top priority is to connect and communicate with your audience.

GAPIMAGE The first speaker was Cat Mazza, the founder of microRevolt, a web-based project that hosts knitPro, a free web application that translates digital images into knitting, crochet, needlepoint, and cross-stitch patterns, which is used in over 100 countries. If you're interested in these media, perhaps you might want to look into the possibilities this program offers. This part of the lecture was informative, but unfortunately short-lived.

Image by SOFT ROCKER TEAM: Sheila KENNEDY, MIT Professor of the Practice of Architecture; James BAYLESS, KVA UC Intern; Kaitlyn BOGENSCHUTZ, KVA UC Intern; and others listed here. 

The second speaker, Sheila Kennedy,
spoke about her "architectural" projects which were completely theoretical. Considering all the accolades on her website for her leadership in the Integration of Technology and Design, this was not communicated to the Craft Forward audience. Now, after a great deal of research for this post, I understand why her lecture was such a disconnect with this Craft Forward audience. She re-used a lecture given at other symposiums for industry/architecture, etc.  It was not designed for this audience. No wonder why the audience was left quite confused. 

In one example, she mentioned "Rhino" but didn't tell people what it was. (Answer: Rhino is computer software for designers/industrial designers that is relatively easy to use and less expensive than other CAD software.) This is no way to help your audience understand your process.

What were the thought provoking issues raised?
Both speakers did touch on two unrelated topics that seemed to recur unexpectedly during Craft Forward:
1) knitting
2) community. 

NIKE My concern is that the future impact on craft media was not discussed.  For example, what could be the potential benefit of using knitPro on the future of knit, crochet, needlepoint, and cross-stitch patterns as craft media? Does it offer the possibility of more elaborate, sophisticated, complex or conceptually interesting work? We saw very few examples and were left with the impression that Knitpro is primarily used for grassroots projects.

One way or another, KNITTING kept popping up in the lectures at Craft Forward. There is more'll see. Several otherwise unrelated speakers showed examples of knitting. Why in the whole range of fiber as a medium did knitting rise up as a media or theme in several  presentations within the two days, I can not say.

Really, knitting? I have nothing against knitting, but why knitting at the exclusion of all other media. Yes, I understand that knitting  is the ultimate of D.I.Y. crafts. It has low entry costs, needs only two knitting needles as tools, can be learned in about 10 minutes, transports easily, can be picked up and put down at a moment's notice, and can fill hours with repetition. There are still more knitting projects to come from Craft Forward. Please explain this revival of knitting to me.

Hh_machine The increasingly available knitting machines add yet another aspect to the making or production with little inspiration or thought, catering merely to utility or immediate gratification. Program your images with knitPro, let your body perform like a machine, . . . choose from a menu . . . superficial creativity, superficial making.  Wow! How Craft Forward can we get?

Blanket_final Another facet that I would like to expound upon is the rising focus on "community" as brought forward in these two lectures (and several other presentations). To be perfectly clear, I am a strong advocate for multiple spheres of community and activism, but I am questioning the apparent elevation that "group" making is implied to be superior to "individual" making.  I have personal experience with both approaches and may explore this concept further in a future post. Have you observed this phenomenon?


Background about the speakers (below).

Cmazza-headshot_small Cmazza-work-image_small Cat Mazza's resume is very impressive and can be found on her website. Find more information about knitPro on microRevolt, a web-based project. Videos about microRevolt can be found here.

Information on KnitPro.

The website for Sheila Kennedy is not very good and does not convey the significance of her projects to the general public. There are very few images, the images are in Flash, and most of the links only offer lists of text at best. A lot of the links don't offer anything at all.

Here are links to other projects which were mentioned by Sheila Kennedy.

The Portable Light Project.

SOFT Rockers by Sheila Kennedy

Rhino web site


This post was updated on February 1, 2022, to provide current links.