"Prepare for Success" in an Art & Craft Business
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How This Article in "American Craft" Came to Be.

Amercan Craft  Article  about Harriete Estel Berman sculpture from pencils about the impact of standardized tests on education

When I see something amazing happen for a fellow artist or maker, I wonder how it happened or what they did to make that happen.  Do you wonder the same thing?

Recently, my work was featured in American Craft Magazine -- two pages in the Craft in Action section about Pick Up Your Pencils, Begin. While there was an increment of good fortune, it was actually years of making, along with taking every day actions that readers of ASK Harriete could implement for greater visibility for their work.

In this case, a quote of Louis Pasteur comes to mind, "Chance favors only the prepared mind."

Since I knew that this project was going to take several years, I started a page on my web site very early in the project to document each stage.

Harriete Estel Berman web site about Pick Up Your Pencils, Begin

The web site was updated frequently with pictures of work in progress.

Harriete Estel Berman drilling pencils for pencil sculpturecril Harrietedrilling

I also posted a link to this page on the home page of my web site (shown below). The link was an eye catching yellow of #2 pencils.

Harriete Estel Berman web site

While there are no guarantees for anything in life, the article in American Craft came about in part because of the ongoing four years of communicating each milestone of the project.  I took the time to give the project visibility on my web site.

It seems Julie K. Hanus, Senior Editor of American Craft Magazine, is like many editors who "troll" the web for ideas, information and new work whenever they have a chance. I heard the same comment from Marthe Le Van, Editor at Lark Books in the presentation she gave during the Professional Development Seminar.

The lesson learned here is that your web site is a window to the world for people to see your work. While I use many other social networking platforms....your web site is paramount.  Even though I would wonder how many people were looking at my web site, all the work that I put into my web site did matter after all!

Pencil  Point in pencil sculpture by Harriete Estel Berman

The article in American Craft happened because of hard work and my web site!

Harriete sharpening pencils  for sculpture about educationr

My words of wisdom to everyone is that YOUR WEB SITE IS YOUR MOST VALUABLE TOOL to promote your work.

Learn how to update and maintain your own web site.

Update your web site on a regular basis.


April28-29BROWNgrnWould you like two days of tips and information to improve your art/craft business practice?

I am teaching a workshop at Revere Academy.