"Prepare for Success" in an Art & Craft Business
December 01, 2011
[Shameless self-promotion -- take a workshop with Harriete on business development and ASK Harriete your questions in person.]
We all want to improve our tools for success. In a two-day workshop, gain a wealth of information on ways to accelerate your art/craft business skills.
Prepare for Success: Crash course in running an arts and crafts business
I will be teaching this workshop at Revere Academy, San Francisco, April 28 and 29, 2012. The hours for the class are 9 am to 5 pm.
This class is not just for jewelers! While Revere Academy usually appeals to the hands on metalworking skills, in reality, all media have similar issues in running and managing an art and craft of business.
RAISE YOUR EXPECTATIONS.
Professional practices are the day to day skills that lead to long term success.
Align your business activities to the style of your work. The fundamentals of an art/craft business can be rewarding.
Learn how to use social networking, blogs, and your website to develop visibility.
What are your one-year goals? Five-year goals?
Is your resume organized and updated? Learn some simple ideas for your business "housekeeping". Is that an oxymoron?
How is your inventory management?
Are you maintaining proper records for the IRS?
Are your photographic images good enough?
Let’s take a look.
Submit specific questions in advance or plan to be spontaneous in the workshop. The workshop is expected to be responsive to and directed by the participants. There is time for dedicated attention for each person.
Bring your lunch if you want to spend the lunch hour discussing your work and marketing.
How do you define Success?
Are your work and business approach consistent with your goals and objectives? Is your definition for success a goal or a wish?
Raise your standards or at least redefine them.
Invest two days in your future.
A recent article in American Craft Dec/Jan 2012 about my work.
Harriete Estel Berman standing in front of her Seder plate at the Minneapolis Institute of Art.