To keep current, I follow several newsletters and blogs to learn more about SEO and Internet issues.
How else can I learn the secrets to traveling on the Internet at light speed in my studio? These resources (listed below) are a great way to build your Internet marketing and business savvy. No one has to read them all, just pick and choose depending on your time and energy, or save the link for a later date.
Go ahead, sign up for their newsletters, none of them costs a penny.
UPDATE as of 2017: SEO has changed dramatically in the last 6 years. The best SEO practices of 2017 are based on quality, authentic content, and website that works for your customers/readers.
Many of the web sites and newsletters I recommended in 2011 are outdated or obsolete so I have updated this post.
Your primary guide should be Google Webmasters and Bing Webmasters. Register with both sites and look around. This doesn't cost you anything except some time.
10 Tips for Artists and Makers for Attract Web Traffic to Your Site includes links to simple and effective ideas you can implement for your site that work. By work, I mean generate traffic for your site. No need to be a SEO guru to create an effective website for your art or craft.
Search Engine Land
Search Engine Land has a variety of authors, I recommend Jill Whalen. There is also has a super post called: The Best Damn Web Marketing Checklist, Period! A quick tutorial worth reading.
Wolf-Howl - Michael Gray Graywolf's SEO Blog is interesting but more advanced information.
SEObook (This is advanced information so skip it if you are new to SEO and web.)
Copyright issues, copying images and content are now important issues. These two poast offers background information about DMCA and Copyright. There are many more posts about DMCA on ASK Harriete.
This is one page from a book "And There was Light" constructed from post consumer spice tins and tin cans. View the entire book on my website.