What direction do you want your work to go? What insights would you like to gain from someone with 30+ years of experience? Is your work consistent with your marketing? In the past, I taught many workshops, but now I realize that I can't teach the one thing you need more than anything else.
You need to be able and willing to work harder than anyone else. and then work even harder.
We learn how to use the power of social networking, blogs, and websites to develop visibility and get your work noticed. Other topics included maintaining proper records for the IRS, managing inventory, how to update your resume, and evaluating and upgrading your photos.
We can cover anything you want in a future workshop, but know that there is no magic. It is dedication and hard work along with smart thinking that takes you where you want to go. Your questions can guide the topics to be covered., but ask your questions anytime right here in the comments.
Here are some suggestions for topics:
Professional Development resources
Your 20 second commercial
Guidelines for a critique group
Identify your business model.
Establish Your Professional Goals
Are your objectives and definition of success consistent with your definition of success?
How do you expect to achieve your objectives?
Define your market.
Pricing and fabrication methods.
Falcher Fusager’s Pricing Formula (for jewelry)
Include your Overhead
Cost of goods sold
Inventory Record Form
Inventory Records: Documentation and Provenance
Hallmark or sign your work
Digital Image Package
Image description sheet
All prints and digital files information.
CONTACT SHEET SAMPLE
Resume vs. CV
Artist Statement Recommendations
Artist Statement Tips
Artist Statement with description
Envelope for your package
WORKING IN THE STUDIO
Emails and social networking
Strategies for juried opportunities
Publicity and Marketing 100+ ideas
Mailing List strategy
Minimum order for wholesale
Delivery of work in person
Shipping – One of a kind work
Unpacking & Display instructions
Packing and Shipping
SIMPLE PACKING LIST
Profit or Loss?
What are your options?
Do you act like a business?
Expense record examples.
3 rules to test deductibility
Time & Effort?
Record of sales
Do you act like a business? I.R.S.
COPYRIGHT & Fair use
Web what you need to do and why
Blogs - blogosphere
Basic SEO to implement
Any Questions: Contact me directly
harriete [at] sbcglobal.net