Lunch Discussion with Garth Clark - Keynote Speaker at SNAG Conference 2012
Sharing Costs or Getting Taken? Possible Benefits versus Risks Sharing Fees for Space and Financial Cooperation Among Artists

Prepare for Success - Workshop for Your Quest

CompassLooking for your path to success?

What direction do you want your work to go? What insights would you like to gain from someone with 30+ years of experience? Is your work consistent with your marketing? In the past, I taught many workshops, but now I realize that I can't teach the one thing you need more than anything else.

You need to be able and willing to work harder than anyone else. and then work even  harder.

MOO Business cards with images of artwork, jewelry and Judaica by Harriete Estel Bermand  ocardsHORIZONTAL72Appropriate for all media, the two-day workshop provided tons of information to supercharge your professional development and gain from my 30 years of experience.  

We learn how to use the power of social networking, blogs, and websites to develop visibility and get your work noticed. Other topics included maintaining proper records for the IRS, managing inventory, how to update your resume, and evaluating and upgrading your photos.

We can cover anything you want in a future workshop, but know that there is no magic. It is dedication and hard work along with smart thinking that takes you where you want to go.   Your questions can guide the topics to be covered., but ask your questions anytime right here in the comments. 

Here are some suggestions for topics:

Professional Development resources

Your 20 second commercial

Guidelines for a critique group

Identify your business model.

Establish Your Professional Goals
   Define Objective
   Define Success
   Are your objectives and definition of success consistent with your definition of success?
   How do you expect to achieve your objectives?
   Define your market.

Pricing and fabrication methods.
   Pricing Structure
   Falcher Fusager’s Pricing Formula (for jewelry)
   Guestimation
   Comparative Pricing
   Include your Overhead
   Cost of goods sold
   Pricing Concepts.

Inventory Record Form
   Inventory Records:  Documentation and Provenance
   Hallmark or sign your work

Digital Image Package
   Label examples
   Image description sheet
   All prints and digital files information.
   CONTACT SHEET SAMPLE

Resume vs. CV
   Resume categories
   CV
   BIO

Artist Statement Recommendations
   Artist Statement Tips
   Artist Statement with description
   Envelope for your package

PUBLICITY EXAMPLE
   PUBLICITY  IMAGE
   SELF PORTRAIT
   WORKING IN THE STUDIO
   PHOTOGRAPH EVENTS

Emails and social networking

Strategies for juried opportunities

Publicity and Marketing 100+ ideas
   Book recommendation
   Pitch letter
   Mailing List strategy
   Thank you
   STATIONARY

Wholesale/Retail
   Minimum order for wholesale
   Return Policy

Delivery of work in person
   Shipping – One of a kind work
   Unpacking & Display instructions
     To Display
     Packing and Shipping
     Maintenance Instructions
     Shipping
     CONDITION REPORT
     SIMPLE PACKING LIST 

Profit or Loss?
     What are your options?
     Do you act like a business?
     Expense record examples.
     3 rules to test deductibility
     Expertise?
     Time & Effort?
     Track record
     Record of sales
     Do you act like a business?  I.R.S.

COPYRIGHT & Fair use

www.you
        Website resources
        Web what you need to do and why
        Blogs - blogosphere
        Basic SEO to implement

Any Questions: Contact me directly
harriete [at] sbcglobal.net

https://harrieteestelberman.com

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