Prepare for Success - Workshop for Your Quest
February 16, 2012
Looking for your path to success?
What direction do you want your work to go? What insights would you like to gain from someone with 30+ years of experience? Is your work consistent with your marketing? In the past, I taught many workshops, but now I realize that I can't teach the one thing you need more than anything else.
You need to be able and willing to work harder than anyone else. and then work even harder.
Appropriate for all media, the two-day workshop provided tons of information to supercharge your professional development and gain from my 30 years of experience.
We learn how to use the power of social networking, blogs, and websites to develop visibility and get your work noticed. Other topics included maintaining proper records for the IRS, managing inventory, how to update your resume, and evaluating and upgrading your photos.
We can cover anything you want in a future workshop, but know that there is no magic. It is dedication and hard work along with smart thinking that takes you where you want to go. Your questions can guide the topics to be covered., but ask your questions anytime right here in the comments.
Here are some suggestions for topics:
Professional Development resources
Your 20 second commercial
Guidelines for a critique group
Identify your business model.
Establish Your Professional Goals
Define Objective
Define Success
Are your objectives and definition of success consistent with your definition of success?
How do you expect to achieve your objectives?
Define your market.
Pricing and fabrication methods.
Pricing Structure
Falcher Fusager’s Pricing Formula (for jewelry)
Guestimation
Comparative Pricing
Include your Overhead
Cost of goods sold
Pricing Concepts.
Inventory Record Form
Inventory Records: Documentation and Provenance
Hallmark or sign your work
Digital Image Package
Label examples
Image description sheet
All prints and digital files information.
CONTACT SHEET SAMPLE
Resume vs. CV
Resume categories
CV
BIO
Artist Statement Recommendations
Artist Statement Tips
Artist Statement with description
Envelope for your package
PUBLICITY EXAMPLE
PUBLICITY IMAGE
SELF PORTRAIT
WORKING IN THE STUDIO
PHOTOGRAPH EVENTS
Emails and social networking
Strategies for juried opportunities
Publicity and Marketing 100+ ideas
Book recommendation
Pitch letter
Mailing List strategy
Thank you
STATIONARY
Wholesale/Retail
Minimum order for wholesale
Return Policy
Delivery of work in person
Shipping – One of a kind work
Unpacking & Display instructions
To Display
Packing and Shipping
Maintenance Instructions
Shipping
CONDITION REPORT
SIMPLE PACKING LIST
Profit or Loss?
What are your options?
Do you act like a business?
Expense record examples.
3 rules to test deductibility
Expertise?
Time & Effort?
Track record
Record of sales
Do you act like a business? I.R.S.
COPYRIGHT & Fair use
www.you
Website resources
Web what you need to do and why
Blogs - blogosphere
Basic SEO to implement
Any Questions: Contact me directly
harriete [at] sbcglobal.net
https://harrieteestelberman.com