Email Marketing Seppuku
April 12, 2012
Seppuku is a form of Japanese ritual suicide performed in front of spectators. I don't want to go into the gory details, but it is self-induced and fatal. It is an apt metaphor for this recent email marketing attempt shown below.
As my son would say, "fail." The email was obviously sent out to a large number of people. There was no text in the email, no helpful subject line, no hello in the body, no "how do you do." My name was also spelled wrong.
It was as rude as it gets. Even worse this email with no explanation had files and links attached:
- 5 html links
- 12 htm links
- 4 JPGs (without titles)
- 7 MB of PDFs
Whatever happened to a personal note? An introduction?
If it is spam, good riddance. If it is someone's attempt to mass market, it is an example of social media marketing suicide.
I won't open it and would strongly recommend anyone else to not open such an email.
I wrote to the person asking why he sent such an "oblique" email message. Above was his reply with spelling errors and no further explanation.
Needless to say, the impression did not improve.
This post was updated on February 27, 2023