There is Still Time & Space to Prepare for Success
April 20, 2012
Are you looking for direction on your path to success?
Where do you want your work to go? What insights would you like to gain from my 30+ years of experience?
Is your work consistent with your marketing? Are your images good enough to get you free publicity? Are your short-term and long-term goals an effective compass for success?
On April 28 & 29th, I taught a professional development workshop at Revere Academy as part of their Masters Symposium in San Francisco, CA.
This is one of many workshops I have taught on this topic, but as times have changed, in so many ways they stay the same.
One fact I can share that is still true and relevant. You must have a website. Social media, and fabulous photography are only a beginning.
A website is more important than ever.
Prepare for Success
Internet Option
If you can't travel to San Francisco, Revere Academy is offering online participation at the amazing price of $79. It would be nice to see you in person, but if you need to stay at home while juggling the rest of your life, this is a way to listen in on your computer.
Webinar participants will be able to view the instructor and Powerpoint presentations in real-time via their computer, as well as submit their own questions and images for review by the instructor, much like the students who attend the class in San Francisco. Because this is the first time Revere has offered a webinar class, the $79 is a special, one-time introductory price for the class.
Webinar participants are required to have a computer with a high-speed internet connection. To register for the webinar, call 415-391-4179.
Appropriate for all media, this two-day intensive workshop with Harriete Estel Berman will provide tons of information to supercharge your professional development and gain from my 30 years of experience.
Learn how to use the power of social networking, blogs, and websites to develop visibility and get your work noticed. Other topics will include maintaining proper records for the IRS, managing inventory, how to update your resume, and evaluating and upgrading your photos.
We can cover anything you want. Your questions can guide the topics to be covered. 
Here are some suggestions for topics:
Professional Development resources
Your 20 second commercial
Guidelines for a critique group
Identify your business model.
Establish Your Professional Goals
Define Objective
Define Success
Are your objectives and definition of success consistent?
How do you expect to achieve your objectives?
Define your market.
Pricing and fabrication methods.
Pricing Structure
Falcher Fusager’s Pricing Formula (for jewelry)
Guestimation
Comparative Pricing
Include your Overhead
Cost of goods sold
Pricing Concepts.
Inventory Record Form
Inventory Records: Documentation and Provenance
Hallmark or sign your work
Digital Image Package
Label examples
Image description sheet
All prints and digital files information.
CONTACT SHEET SAMPLE
Resume vs. CV
Resume categories
CV
BIO
Artist Statement Recommendations
Artist Statement Tips
Artist Statement with description
Envelope for your package
PUBLICITY EXAMPLE
PUBLICITY IMAGE
SELF PORTRAIT
WORKING IN THE STUDIO
PHOTOGRAPH EVENTS
Emails and social networking
Strategies for juried opportunities
Publicity and Marketing 100+ ideas
Book recommendation
Pitch letter
Mailing List strategy
Thank you
STATIONARY
Wholesale/Retail
Minimum order for wholesale
Return Policy
Delivery of work in person
Shipping – One of a kind work
Unpacking & Display instructions
To Display
Packing and Shipping
Maintenance Instructions
Shipping
CONDITION REPORT
SIMPLE PACKING LIST
Profit or Loss?
What are your options?
Do you act like a business?
Expense record examples.
3 rules to test deductibility
Expertise?
Time & Effort?
Track record
Record of sales
Do you act like a business? I.R.S.
COPYRIGHT & Fair use
www.you
Website resources
Web what you need to do and why
Blogs - blogosphere
Basic SEO to implement
Any Questions: Contact me directly
harriete [at] sbcglobal.net
https://harrieteestelberman.com