Let's continue with the objective to look at window dressing for booth display inspiration. The great thing about looking at window design for ideas is the similarities to designing a craft show/art festival booth.
- the space is shallow
- the main objective is to catch the eye of the passerby
- the display is temporary
ABC used minimalist window details to illuminate visionary designers. These included Tom Dixon, The Conran Shop, Moroso/M’Afrique, local designers with VOOS Brooklyn, Glas Italia and a tribute to the classic Fritz Hansen Egg Chair by artist Tal R.
Pure white, black details and a spot of color always make an eye catching combination. Keep the color accent to one strong color.
Nordstrom’s Seattle flagship store window designed by Nate Rasmussen.
An area of eye catching and energizing color with diagonal lines from the cord creates a memorable impression. The cord could be used to hang anything from pitchers to clothing. The gears are completely optional.
Old suitcases and trunks painted white against a colored background look great. The suitcases might even be used to carry your work to the show, then used as prop. Use the suitcases to support shelves. Or stack the suitcases to become pedestals.
This is part of a Louis Vuitton window by Visual Department, Paris. The windows were inspired by a famous photograph from artist Jacques Henri Lartigue.
Macy’s window with graphic white clouds that acted as platforms for the mannequins or your merchandise. The windows also showcased kites, birds and insects.
Use your imagination. Blue fabric in the background. Foam core clouds could be a background or extra display for merchandise. Make your own fabric kites to match your aesthetic. One or two kites within a booth space are all you need. Consider putting your name on the kites as a way to get your name up high.
Topshop's experiential “Colour Shock” window campaign was to mix a life event with commercial art in order to generate a maximum wow-factor. The result is a concept that combines a regular window space with the art of up-and-coming Japanese artist Que Houxo, who painted the window space with fluorescent paint, while passersby observed the spectacle.
Fabric or paper with paint or graffiti images with lots of color and diagonals can really be eye-catching. Don't forgot to include your name in the graffiti so everyone remembers your name. What if you let anyone who bought work to sign their name on the side of your booth with a paint marker?
Gomez created this window, incorporating funky vintage items, for Saks Fifth Avenue's mens designer pre-fall June 2010 campaign.
The mucky mint green is a nostalgic color from the 1930's. It works perfectly with the rusty metal display. The rusty bins could be anything. Does this match the aesthetic of your work?
Take a really large professional quality image of your work. Grid it out.
Print the image in sections on photo paper...then,mount on foam core. Hang from the tent structure or pipe and drape. It doesn't matter if the image matches edge to edge like this one....it is the idea of creating an eye catching display. If you glue some of the foam core to a white cardboard box...that is all you need to push it out from the surface.
More window ideas coming....