The previous post demonstrated how store displays focus on getting the brand names up high as a focal point above the heads of the crowd. Here are a few more ideas inspired by store window designs. Your name up high creates name recognition and draws customers into your booth display.
Nordstrom’s window was designed by Bridget Rogler.
Minimal old fashion wooden hangers with clips hold the letters for the brand name CHANNEL. This could be hung from the back of your white tent booth structure or pipe & drape. It is so important to get your name above head height.
Repetition helps make many ideas successful such as in this eye-catching sophisticated example.
The hangers could be quite effective for any clothing designer but may work equally well for other objects, as in this example, handbags by Channel. In this window display, symmetry is very important with the chain of the handbag framing the lettering.
I'd love to see this all the way around the booth, including the sides and the back wall. Hanging some clothing on the hangers or clipping it up can work for clothing, handbags, scarves, prints, or aprons. Keep in mind that this type of display represents your booth but is not appropriate for the bulk of your inventory. As soon as the display looks cluttered, it will no longer be effective.
I LOVE THIS WINDOW. It gives me lots of ideas.
Paint your name up high on your drape (which could be painted vinyl hung from the pipe & drape or white tent structure).
The books are a great prop. What if you had a bunch of old books, painted them white (or the color of your booth), and used them as pedestals or table legs for a countertop? Of course, this is only good for a local show and it needs to tie in with the theme of your work. But if your work uses letters or words, what a great conceptual connection to your work.
More text-related ideas...here are flowers in the window made from books! A couple of flowers in the back of your booth (along with your name) would be fabulous!
In searching online, I am finding great blogs about window design. Why not subscribe and look for that nugget of a fresh idea. Here is one blog The Window Display Blog
More ideas coming in the next posts!
Wacky Words Flower Pin by Harriete Estel Berman
This post was updated on June 23, 2022, to provide current links.