If some of the ideas in previous posts for improving the booth display of your art or craft seem like too much trouble . . . perhaps there is more than meets the eye.
Consider the great free publicity, visibility and improved selling because the display is so remarkable.
Below are images from emiko oye's display this summer at the ACC show in San Francisco. Her booth won an award (for good reasons) because her display included significant features mentioned in previous posts.
Here are some highlights to describe what is "working."
Cohesive display that works with her Lego jewelry.
For emiko oye, the idea for booth components that fit together is conceptually consistent to her media, Legos (that fit together). Her jewelry is all made from Legos.
The floor pulls her booth together into a unified display. The same thing can be achieved with a rug, carpet pieces, or floor cloth but she used rubber floor tiles.
The cardboard display is made of purchased cardboard units. Something similar could be made with other materials consistent with your work. An important aspect is that she departed from the standard jewelry case to display her work.
Note the colored light bulbs hanging above her display. The primary purpose is to attract the eye. Stores at the mall do similar tricks -- hanging gems or objects above the display to attract the customers (like moths to a flame.) Emiko saw a similar idea hanging over kitchen appliances in the department store and adapted the idea for her booth. Talk about a light bulb as an icon for bright ideas!
A wall of publicity gives the seller credibility. If you mount the articles on foam core it will eliminate reflection and wrinkles. The articles establish your credibility in the first 30 seconds. An important goal to give people a reason to buy your work.
The publicity wall also gives something for the friend/significant other to look at while their spouse is buying. (Not all shows allow a publicity wall, so make a publicity book instead.)
A sign up high establishes your identity and gets your name and identity above the crowds Stores do this all the time. Just walk around the mall for examples.
Large photos in the back of the booth can give people a better idea about what you are selling.
A mirror is necessary for customers to look at themselves trying on jewelry....but emiko oye has taken this one step further by decorating her mirror with Legos to make it consistent with her theme. Look closely...
Photo Credit: Ravipa Veerasaksri
Your comments are most appreciated and often dictate future posts...
FUTURE POSTS on ASK Harriete cover a spectrum of issues under the white tent:
comments from Emiko Oye about the impact of her booth display, booth display criteria and visual merchandising resources, craft show research, evaluating and selecting shows, the role of craft show organizers, and more.