Window Dressing for Booth Display - White on White!
November 02, 2012
Imagine EVERYONE at the show...coming to your booth. Selling at a show is all about numbers. The more people in your booth, the more sales you will make.
This could all be made in foam core without the horse and be amazing.
The extra work required for a spectacular booth will be worth the effort.
A fabulous booth will bring in your customers.
A fabulous booth shot will get you into the next show.
A fabulous booth will earn you a reputation for "worth watching", blog posts, and magazine articles.
Be prepared with lots of cards. People will go home to look at your website.
Today's booth ideas are white on white.
A collection of mundane to ordinary objects all painted white can be extraordinary.
White post-it notes couldn't be much simpler.
A stack of white chairs looks great!
The Polo Ralph Lauren window features the Spring Collection 2010 and was on display at Polo Ralph Lauren’s Bond Street store in London, which is the brand’s main flagship store in Europe. Both windows were executed by Hiro Hayashi, vice president of creative presentation, Europe and Japan, Polo Ralph Lauren.
Some ideas are a little on the heavy side and would only work if you lived close to the art fair or craft show with a van and some help.
White on White always looks fabulous.
If your work is small, what if were displayed on Cake Plates, white plates, white boxes, or white baskets? Yard sales shopping might help you find some great solutions.
Finish with a can of white spray paint.
Too much furniture to transport? How about this iteration of white furniture I found at The Urban Farm and Garden on Facebook?
Only the shelf is real, but all you need for display.
Maybe just one or two props are all that is needed to make a booth look distinctive.
My concern is that every white tent booth these days looks too much alike. Purchased displays, cases, and standards of professionalism in the white tent have turned to stale white bread.
Brighton-based designer Kyle Bean‘s window is based on the theory that "Matter cannot be created or destroyed, only transformed."
Click on the image (above) ..because the rest of the windows are phenomenal (even if you can't use the ideas they are worth checking out!)
The wooden structure (shown above) could be prepared in advance and assembled on site. And it could also hold your merchandise. Or think about how you could put your name on top with 3-dimensional letters.
Sure, many of the display ideas in this example are heavy....not ideal unless you have a truck and help for a local show. But can you stop thinking about what will not work...and think about what you can do to freshen your display?
White boxes with white ribbons. Big boxes stacked up could create a pedestal. More boxes hold up your tabletop.
White ribbon big bow and boxes in the back of your booth? An elegant and festive motif for the holidays.
Make your own paper-mache eye.
What about adding a diamond (rhinestone tear) inspired by Dali.
White on white could be cut from Foam core.
Make your booth a destination.
Make your booth remarkable.
This post was updated on June 27, 2022, to provide current links.