This post continues with bing webmaster using a tool that finds errors on your website that may affect SEO.
Diagnostics & Tools.
The tool we want to try is called the
SEO Analyzer on bing.
The SEO Analyzer (shown below) reveals problems with a page using the eyes of a search engine. (Click on the image for a larger view.) Problems such as images without ALT tags, missing H1 headers, or meta-descriptions that are too long are revealed.
Instantly apparent are flaws in my web page code that I didn't know were so important to SEO. There may be more problems than you expect. It is amazing (i.e. somewhat discouraging) to realize that my website has so many mistakes, but SEO is affected by code errors.
Fixing one page a day is a realistic goal.
Below is an example of a page in SEO Analyzer.
If you click on the problems listed in the
SEO Suggestions it will show you the page of your website and where the problems are on the page with a blue dot plus sign.
The blue dot plus sign indicates the problem. (This is shown below.)
My website has quite a few errors. Most of these problems are not obvious to the human viewer, only search engines, but my website may be penalized if there are too many mistakes. In this case, I knew images needed ALT tags, but I didn't know these images were missing ALT image tags.
Another thing that will show up is a missing H1 header tags. Frankly, I had no idea that this was so important. Search engines prefer a clear hierarchy of H1, H2, H3 tags. If you don't know what this is...I will explain it in a future post.
The bing SEO Analyzer is very limited in its scope. Use it for what if finds, and then keep working with other diagnostics tools provided by bing or Google Webmaster Tools to optimize your website or blog.