In general, I thought this year's ACC show was better than previous years in many respects.
Before I even went to the show I was optimistic. For the first time ever, the ACC show was promoted on the local PBS television station and PBS radio. Bravo,this is a much more targeted promotion to the niche audience that would be interested in artist-made work.
The promotion for "Make Room: Modern Design Meets Craft" is just fabulous. This stellar idea gives craft an upscale design context. I hope they carry on with this idea.
This year's ACC seemed improved from previous years but, nevertheless, I'd like to review some constructive criticisms.
- The designer rooms could have been bigger and included more craft objects. Some rooms had only one or two items from the ACC vendors.
- It would have been nice to see a bedroom, kitchen, family room, or office instead of just living rooms. This would have allowed a broader range of craft media and objects featured including clothing, jewelry, cutting boards, lamps, mirrors, etc.
- The displays also needed more lighting to feel brighter and alive.
- Instead of placing all the "designer rooms" at the opening of the show, (where I rushed by anxious to see the show) I would have liked them to be sprinkled throughout the show. Perhaps placing the "designer room" next to the artists selling work in the show.
More observations to share. Stay tuned for several post in the series about ACC San Francisco 2013 including stellar booth ideas, successful booth layout, display mistakes, signage, and a comparison between the Renegade show and ACC San Francisco.Harriete Estel Berman