The 8th Display Offender is Clutter. What is Clutter? For a booth display it is anything that could distract a potential customer from purchasing your work. It may be anything visible that fosters a less than optimal customer impression....not that you don't need the items, not that everyone doesn't have clutter ....but clutter should be eliminated from customer view in your booth display.
Storage boxes, suitcases, and credit card machines are clutter. Sure they are important, sure you need them, but they really distract from the quality of your work and your display -- and as a result diminishes the customer's impression.
When planning your booth, a crucial tactic is how to hide the necessary clutter. Putting your suitcase anywhere that is visible in your booth is not hiding the clutter. A charge machine and invoice tablet on a table at the back of your booth are not hiding clutter. I know you've seen it all and you don't need me to show you boxes of clutter.
Below are some practical examples
of how some people hid their clutter:
emiko oye stored extra inventory by changing the tile color on the floor to black and covering her boxes with a black drape. It wasn't the best solution, but it still looked better than visible packing boxes on the floor.
Did you notice that Jonathan's Spoons had a tiered display on their counter top? Jonathan very proudly told me how the elevated display conceals their credit card machine, tissue paper, along with everything they need to complete a purchase.
Lots of people use the space under their cases for storage, but that doesn't work if you aren't using a drape for the open look, or if the drape is shear as in Beverly Tadeau's booth display.
Amy Nguyen had a beautiful display of her clothing. A table of extra inventory, postcards, and the charge machine was concealed by a drape on the main aisle, but not concealed from the side aisle of the corner booth (right photo.)
Customers see everything. Clutter suggests unfinished, unrefined, and careless. Hoping that clutter doesn't matter may give a subtle message to prospective customers that you don't care about every detail -- and they walk out, almost, but not quite convinced to purchase.
Clutter is a "kissing cousin" to Offender #5 Inconsistent Display Materials" and Offender #3 TOO MUCH STUFF On Display. Don't let these display offenders enter into your booth.... and steal your sales. Avoid Clutter.
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