In this lecture from the 2013 SNAG Professional Development SeminarSacred Cow, Purple Cow, Cash Cow speaker Lara Bazant offers articulate explanations for how her "experience" workshops have provided visibility, increased retail purchases, and augmented revenue.
Her lecture presentation offers a new perspective on the experience economy. Within only 15 minutes plus the Q & A with the audience she was able to answer all our questions and offer a solid approach to finding a new audience.
Below are some the questions we asked her to address:
Can you tell us how your experience workshops came to be?
What led you in this direction--was there an “aha” moment?
Do your experience workshop increase purchase of your jewelry or compete with retail purchase?
How do you promote your experience workshops?
Do you charge the same price for every event?
Do you charge per person?
How many people can take an experience workshop at one time?
Do you charge a material fee?
As you listen to this lecture, THINK about how you can participate in the experience economy.
P.S. The 2013 Professional Development Seminarwas organized by Brigitte Martin, Andy Cooperman and myself Harriete Estel Berman to provide nuts and bolts entrepreneurial information. It is sponsored by SNAG and MJSA.
Here is my question for you? What information would you like to see covered as a topic in 2014. Any ideas? This is your opportunity to be a force for good. Please leave your suggestion in the comments or contact me privately through my website. I look forward to hearing your ideas.
Maker Faire is a great example. It is all about the experience. The attendance at the Maker Faire events has increased significantly every year. The original Maker Faire event was in San Mateo, a few miles from my house, so I've gone on several occasions. You would not believe the crowds and excitement at $25 to $35 per adult (depending on when you bought the ticket).
MAKE Magazine is all about the experience economy filled with do-it-yourself projects appealing to a wide range of ages and demographics. My son has had a subscription for years.
A parallel growth on line isInstructables.There are multiple ways to participate. You can post instructions online, or follow the instructions that other people post. They are even doing a 3-D printing month tapping into new technologies that require no hands on skill, but perfect for the geeks more familiar with a computer than a pair of pliers. If you write instructions for Instructables, you get a free class at the TECH SHOP.
The TechShop is all about the experience economy and it is growing! The TechShop now has multiple locations. The first location was 20 minutes from my house. Now there are three in the San Francisco Bay Area alone. Three more in other U.S. locations. Three more in planning. The TECH Shop wisely offers day passes, month, yearly and business memberships. They also offer free memberships to Veterans. In the Bay Area they are a hub of start up businesses. The are about the experience of hands on making of anything, practical, industrial, artistic to experimental.
The experience economy is a growth market and it is expanding exponentially. It appeals to a demographic that may be interested in the craft show marketplace, but also to D.I.Y.'ers, hobbyists, and geeks. The experience economy is developing and growing phenomenally despite the poor economy and has a strong future.
What does that say for all of us with a craft background?
On Monday Lara Bazant will talk about how she has been able to tap into the "experience economy" with her presentation from the Professional Development Seminar.
Subscribe to ASK Harriete or become a SNAG member. Two ways to assure you will not miss this lecture.
Here is what Lindsey Snell has to say about our topic: "I'm really looking forward to the PDS! The topics seem very well timed and I think it will really resonate with people at the conference" [along with the listeners on tumbler & twitter].
"This stems from the kinds of recent
conversations that are happening with many of my peers. This is
especially relevant to those students who are about to embark on the
transition out of academia. There is a definite sense that things are
very different from the lives that our professors have known and we need
to be working independently to adjust to the way things are now."
with the rise of general interest in DIY culture, interactive media,
social networking, and much more, many of us feel that being talented or
a great maker will not prove to be as fruitful as it once was. There is
a tension between the expectations of having good craftsmanship and
design skills and the ability to develop one's identity as a maker and
"In the last discussion I had with a friend, I think
we used the phrase "social as survival" for a way to think about things
now. Not only is being unique important as ever, but visibility and
accessibility are essential."
"Also, alternative exhibition
spaces are exciting and rarely get discussed in comparison to
traditional galleries and museums. I always think of the Clutch Gallery
that is still in Chicago- it was a girl's handbag that was transformed
into a mini traveling
sure I could go on forever about all of this-but that is precisely why I
am excited about this presentation. It really should start good and
necessary discussions about contemporary issues."
Attend the PDS Anyone may attend the Professional Development Seminar.
Date: Friday, May 17, 2013 Time: 3:00 – 5:30 pm Location: Canadian Hall, Fairmont Royal York Hotel Address: 100 Front Street West, Toronto, Ontario, Canada M5J 1E3 Admission: