Have you considered creating interest in your artwork by making your studio interesting?
Your studio can be a "magnet" for extra publicity. The creative space of the artist, craftsperson, writer, or musician has a mythical interest to the layperson. They want to see where the magic happens. It is a very popular myth that being a creative person in any media is "fun" and inspiring. They want to share in the joy of creativity.
Your creative studio space can promote your work in a whole new light. Highlight the persona of the artist. The fact that you make your work by hand, from concept to the finished product distinguishes your work from the mass-produced items at the mall.
Fix up your studio. This doesn't mean making it entirely neat, tidy, and perfect. I mean give it "character" and the personality of the artist. Make your studio look like no other place on earth. Display your sources of inspiration; share images from your sketchbook or the objects that inspire new ideas and forms. If you have no wall space, hang inspirations from the ceiling, decorate your tables and chairs (even if you found them on the street for free). Embellish, paint, create. Make your creative space reflect and express your aesthetic and the artist's voice.
Whenever I am feeling uninspired about my artwork, I take a break and put some time into enhancing my studio space, just adding a little more here or there. Sometimes it is my "warm-up" to get me working in the studio on more important pieces....and believe me, my studio can be cold since there is no heat.
My recent additions to the studio over the last two years include:
Buying junky games for a few cents at yard sales and resale
shops and using the box for storage. It looks a lot more interesting than plain brown cardboard, don't you think?
My iron collection is always on display. A domestic iron is my hallmark, my maker's mark, so this is a fitting symbol in my studio. I never pay much, usually only a few dollars at most. To see a larger picture of my iron collection visit my studio on my website.
I have decorated some of the tables in my studio with tin cans. Since tin cans are my raw material this is a natural choice for me. Choose the colors, patterns, media, or materials to decorate your studio that reflects your personal aesthetic. If you work with paper, cover your tables with paper; if you paint, why not paint the tables and chairs?
There is a recent article in Metalsmith Magazine about my studio. If you don't subscribe to Metalsmith Magazine find a copy at a bookstore, your local library (ask them to buy a subscription), or purchase it online. Though this article is about visiting the studio of artist Harriete Estel Berman, the lesson is to think about how you can make your own space interesting and marketable.
After that, think about what publications might be interested in an article about your studio. There are tons of possibilities from your local newspapers to the newspapers near a store that sells your work. Don't think about just magazines like Metalsmith, that's just one idea. Think about all the publications that are possibly suitable for the content or images in your work.
The next step, prepare a package of images to send to the magazine or newspaper, or blog that fits your work. Write a unique angle about your "creative spaces" or your chosen media. Send the same packet to the gallery or store that sells your work. They can send this information to their local newspaper to boost sales and visibility for your work and the gallery or store.
Artists and craftspeople need to approach developing opportunities for their work as creatively as they think about the objects, paintings, and sculptures they produce.
Learn to use the creativity of the artist in many ways.
Harriete Estel Berman
This post was updated on December 20, 2021